Have you ever wondered how to set up a custom Google Analytics 4 conversion event that gets fired when a Pardot form is submitted? If you have, then this blog post is for you!! It goes hand-in-hand with the our
I’ve been working with Salesforce for over 10 years now, which means there are very few Salesforce related apps and tools I haven’t tried over the years. Mainstays like Dataloader are where everyone would get started, but there are some
One of the great things about working at Ingenuity has been the amazing opportunities to grow my skills in different areas. An extra special perk this year came in the form of being lucky enough to be sent to Japan
Marketing technology often gets a bit of a bad rap from the wider business doesn’t it… If you talk to sales, operations or (god forbid) finance, you tend to hear comments about how it’s expensive, doesn’t add the value anticipated,